Pulsely has worked previously with many companies, building apps that were carefully crafted but ultimately failed at acquiring market audiences. The only way to launch successfully is to allocate enough budget for multiple marketing channels, with a crack marketing team and media plan:

• Paid keyword and display ads on Google Ads, Facebook, Instagram, LinkedIn (for professional websites)
• Consider Youtube bumper ads that features on regular videos that runs at least for 6 seconds.
• E-mail Marketing with a separated Mail-From domain, so as not to affect the Spam ranking of the online property
• Long blog articles that are insightful could be widely circulated and shared on social media. Video contents should be created on potential jobs and prospective companies.
• Write as many contents as possible with keywords that span everything in the industry, to ramp up the ranks at the search engines. Multiple landing pages should be crafted for best results.
• Engage with a proper PR company if possible, to gain preferential placements on local and global media.
• Consider scraping jobs posted by other companies directly to the platform, then ask them for permissions.
• Consider memes and images via Airdrop to random people in events.

It is imperative that the paid marketing efforts should not be outsourced to another firm. You have to be in control with the marketing campaigns and marketing groups daily, adjusting bids and strategies to rank high in the impression shares.

Most third party paid marketing firms do not necessary align your marketing goals to theirs, or they simply do not necessarily have the patience to fully understand your keyword needs.

It is important to ship a minimum viable product out in a reasonably fast time, for a constant feedback loop at making the product better and better.

Do not confuse the fast-initial development time with a 5-year execution plan, however. It takes a lot of effort and dedications to complete a meaningful and thoughtful product.

Hiring-wise, the development team should fit the “two-pizza rule”. Too many chefs do not necessary cook faster in the kitchen. There would be more overheads.

And again, try to follow an established System Development Life Cycle (SDLC) if possible. Things will be running a tight schedule. Paid attention to the following.

• Plan for the architecture of the cloud infrastructure, by modules. An example typically used by Pulsely is listed below at reference 1
• A system diagram for the flow of the on-board registration should be defined. Keep a “guest mode” for limited browsing feature, whereas applying for jobs must be signed-in. To ease sign-up anxiety, collect personal information in multi-stage. The flow could vary if OAuth2 Facebook & Gmail authentications are to be integrated.
• Employers should have their own dashboard and management tools for managing the job posts and prospective candidates. Ditto for the candidates, to manage their job applications that could span multiple employers.
• The user interface designs for Job application, forms for submitting personal details and resumé could be simplified as much as you can.
• The “look and feel” of the web portal can be done in a classical full-width multiple columns layout like https://job.rikunabi.com. Mobile app shall be done in a simpler linear table/collection view combination for best performances.

Responsiveness of the web portal should use the typical responsive utilities available with common css Bootstrap 4.x+ frameworks, that works with sm, lg & xl respectively, that shorthand for different screen sizes. iOS based apps should just utilize the Storyboard with UISplitView design patterns which will work with iPadOS based devices, too.

Contents that are hosted outside of the China Network could be throttled, especially those using encrypted VPN, SSH and some extends, SSL as well. Therefore, building an infrastructure in China is essential for a faster China browsing experience. There are some China based cloud providers:

• AWS China, operated by Ningxia Western Cloud Data Technology Co. Ltd
• Alibaba Cloud

Operating with these Chinese cloud providers will definitely need a legal Chinese company entity. Each entity will require the right kind of operation permit specifically required to different industry.

The China network infrastructure could be monitored in the name of security. Therefore, do expect all the network resources operated with the concept of adversary cloud. Follow a simple rule:Encryption at rest, encryption at transit .

A lengthy Chinese ICP licensing will then be required as every website in China must have a permit issued by the Chinese Ministry of Industry and Information Technology. A typical Chinese ICP licensing process requires a lead time of 3 weeks to 2 months. Detail stakeholder information will be required to be revealed to the authorities and personal visits to the local ICP office is mandatory. The Chinese cloud providers will assist you in the process in a limited way.

Chinese user contents are required to be stored in Chinese cloud storage. Failure to do so will incur significant legal risks.

Data exchanges with the global web stack can be done across secured AWS endpoints with holes punched via Security Groups.